Public Relations & Business Develompent Professional

Chris Daley
Communication professional with a focus on public relations and business development.

Currently the Director of Brand and Business Development for Maroon PR, an integrated public relations and social media agency serving an array of clients across the nation. My career working as a public relations and communication professional spans over twelve years. In addition to my work with Maroon, I am a member of the Business Communication adjunct faculty at Stevenson University and serve on the program's advisory board.

Experience

2015 - present

Maroon PR
Director of Brand & Business Development
  • 2015_Vertical_ColorLead and manage business development responsibilities for the agency.
  • Identify and qualify new business prospects.
  • Develop proposals, pitch presentations and responses to RFPs.
  • Facilitate contract negotiation.
  • Conduct client relations and partnership development.
  • Manage public relations and marketing strategies for Maroon PR.
  • Develop and manage the agency’s website, MaroonPR.com.
  • Assist with big picture strategies for Maroon PR clients.

2015 - present

Stevenson University
Adjunct Professor
  • stevensonPart-time faculty member in the Business Communication program.
  • Courses taught include Public Speaking and New Media Communication.
  • Create the syllabus, all lesson plans and assignments for the semester.
  • Participate in faculty planning meetings and complete administrative responsibilities.
  • Serve as a member of the Business Communication Advisory Board to help shape the curriculum in various courses within the major.
  • Represent the Business Communication program at Stevenson University events throughout the year including Open House and Accepted Students Day.

 

2012 - 2014

Maroon PR
Manager of Business & Partnership Development
  • 2015_Vertical_ColorBecame the agency’s first full-time business development manger.
  • Developed strategic business development plans and outreach strategies.
  • Created the agency’s prospecting database.
  • Built strategic partnerships for clients.
  • Developed proposals, facilitated pitch meetings and managed RFPs.
  • Led marketing and public relations efforts for Maroon PR.

2008 - 2012

Maroon PR
Senior Account Executive
  • 2015_Vertical_ColorServed as an account manager for regional and national brands including the Cal Ripken, Sr. Foundation, Sagamore Racing, Ripken Baseball, the One Love Foundation, EyeBlack, USA Football, Virgina Hospital Center, Professional Baseball Athletic Trainers Society (PBATS), and others.
  • Conducted proactive media outreach on behalf of clients, developed story pitches and facilitated media interviews.
  • Developed and fostered relationships with local and national media members.
  • Served as a media spokesperson for different clients.

 

 

2006 - 2008

Maroon PR
Account Execuitve
  • 2015_Vertical_ColorAssisted longtime public relations professional, John Maroon with the launch of Maroon PR in April 2006.
  • Led and supported accounts, implementing various public relations initiatives including strategic planning, managing media relations, developing coverage reports, organizing campaigns and providing event support.
  • Supported business development for Maroon PR by reaching out to client prospects, developing proposals and participating in presentation meetings.
  • Created the Maroon PR Internship Program.

 

2004 - 2005

Warschawski
Associate Account Executive
  • Warschawski_logoClients served included Under Armour, DEWALT, USA Swimming, Ripken Baseball and Coppin State University
  • Conducted national media outreach and facilitated interviews between company executives and journalists
  • Developed collateral materials, press releases, campaign proposals, award entries and media alerts
  • Maintained client media databases, compiled media lists and assembled  monthly/quarterly reports
  • Fostered relationships with contacts at national consumer, business and trade media outlets, as well as top daily newspapers and websites    
  • Maintained technology within the office (i.e. AV systems, computers, phone, fax, copier)

 

Organizations

2015 - present

Stevenson University
Business Communications Advisory Board Member

2014 - present

American Diabetes Association Maryland Chapter
Executive Leadership Committee Member
Education

2016 - present

Stevenson University
Stevenson, Md.
  • Master’s Candidate, Communication Studies

1999 - 2003

Towson University
Towson, Md.
  • B. A. Mass Communications
  • Varsity Lacrosse

1997 - 1999

State University of New York at Cortland
Cortland, N.Y.
  • Communications Major
  • Varsity Lacrosse